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<<We offer a full-service marketing research.>>

Core competence in Marketing Research
An example of an individual service module would be marketing research – many of our
clients ask us to carry out stand-alone research projects. But even if they do, they can still
take advantage of experience gained on other marketing and research assignments and
automatically translated by our researchers into the project design. Ultimately, this is to the
benefit of clients.

Also, by participating in broader projects the research unit lays the foundation for work in
other areas such as (online) marketing consulting, media, multimedia or customer
relationship management.

Our alliance with international partners in Europe, the United States and Japan enables us to
carry out market surveys with broad and very specifically defined target markets – quickly
and efficiently, in quantitative and qualitative studies. Similarly, our close contacts with top
universities enable us to apply the very latest scientific methods to practice. Strong partners
are important.

Copyright 2007 by pdc Marketing + Information Technology AG