Satisfaction Management

Customer satisfaction is the key to customer loyalty.

Satisfaction Management

We carry out marketing research studies and conduct surveys in the CRM control loop in order to gauge customer satisfaction.

We conduct both individual marketing analyses and analyses that form a component of major projects. Our marketing research specialists also draw up and assess strategies and concepts for high-quality, large-scale marketing research projects. In addition, our services and tools, which include our call centre, letter shop and a survey app, provide you with the right instruments to ensure the effective technical execution of marketing research activities.


  • Marketing research concepts
  • Marketing research strategies
  • Customer group analyses
  • Creation of marketing research processes
  • Concepts and consulting from our own market research team


  • Customer satisfaction surveys online, on the phone and in writing
  • Customer analyses, ABC assessments
  • Market and retailer checks
  • Mystery shopping
  • Target group surveys
  • Market analyses
  • Competitor analyses