oPreference - Subprocess for Media Preference of Customer Data
Description
The oPreference is a central solution that enables customers to easily manage their communication and data preferences. It helps companies comply with data protection regulations (e.g., GDPR) and provides customers with the opportunity to update their preferences, such as preferred channels.
Process Solution
The tool addresses the issue of manual management of preferences and inconsistent communication. It ensures transparency, automation, and an improved user experience by allowing all stakeholders to manage their preferences in one central location.
Functions
- User-friendly dashboard for managing communication preferences
- Selection of communication channels (e.g., email, SMS, phone)
- Thematic selection (e.g., newsletters, product information)
- Opt-in and Opt-out Management
- Integration into existing email marketing and CRM systems
