Marketing Services und Lösungen für den SHVK Partner
pdc Marketing + Information Technology AG begleitet den Schweizer Händlerverband der Volkswagen Konzernmarken als neuer Partner seit 2025 mit innovativen Ideen, Lösungen und Services rund um den Automotive-Handel. Unsere langjährige Branchenerfahrung ermöglichen es uns den Automotive-Handel zu unterstützen, ob durch Telefoniekampagnen, digitale Plattformen oder individuelle Beratung.
Wir sind Ihr Partner für effiziente Kundenansprache und erfolgreiche Händlerlösungen.
Herausforderungen im Alltag
Händler stehen oft vor Herausforderungen wie:
- „Ich möchte etwas digital umsetzen, weiss aber nicht wie.“
- „Wir haben ein Problem in der Kundenreaktivierung, brauchen aber ein Konzept.“
- „Wir möchten digitale Kampagnen selbst auslösen, wissen aber nicht, welche Tools passen.“
Genau hier kommen wir ins Spiel: Als Sparringspartner beraten wir, entwickeln individuelle Lösungen und setzen Kampagnen gemeinsam um. Sie müssen nicht alles selbst machen. Wir helfen Ihnen dabei, Ihre Kunden erfolgreich zu erreichen.
Unsere Projektreferenzen für AMAG
Mit der Telefoniekampagne „Reactivation“ konnten wir gezielt Bestandskunden reaktivieren und wieder in den Verkaufsprozess einbinden. Unsere Erfahrung zeigt: Durch persönliche Ansprache und gezielte Angebote lassen sich Kunden nachhaltig aktivieren.
Unsere digitale Plattform ermöglicht Händlern, eigene Kampagnen zu starten und digitale Aktivitäten unkompliziert auszulösen. Von E-Mail-Marketing über Terminvereinbarungen bis hin zu Sonderaktionen – alles aus einer Hand und ohne zusätzliche externe Tools.
pdc ist Ihr Partner für alle Herausforderungen im digitalen Automotive-Handel. Ob Telefoniekampagnen, Self-Service Plattformen oder individuelle Beratung.
We look forward to the personal exchange with you!
Customer Management
Establishment and maintenance of long-term customer relationships
- We help you retain loyal customers
- We develop strategies to win back lost customers
- We analyze your customer data
- We plan campaigns across various channels
- We create customer loyalty programs
- We manage campaigns across all channels
- We specifically target inactive customers
- Communication through multiple channels: print, email, phone, SMS
- Personal address for every customer
- Automated processes
Lead Management
Acquisition and Qualification of Prospects
- We help you build your lead management process
- We optimize the quality of your leads and their conversion
- We automate the assignment and tracking of leads
- We capture leads through social media, landing pages, and events
- We check the data quality and clean up duplicates
- Follow-up & Qualification of Leads
- We automate lead assignment based on criteria such as ZIP code or interest
- Central platform for lead management
- Automated Lead Prioritization
- Real-time examination of the entire lead cycle
Data Management
Central and clean data foundation for all systems.
- We analyze your data quality and data flows
- We help develop concepts for cleaning up your data
- We optimize your data processes across all systems
- We correct your data automatically and manually
- We check and clean up duplicates
- We manage changes and mutations
- We harmonize data from various sources
- We connect your systems through interfaces
- All data changes are traceable and documented
- We offer a central solution for clean and up-to-date data
Event Management
Planning, execution, and evaluation of events
- We assist with the planning of event invitations and participant management in the automotive sector
- We develop suitable formats for your target audiences
- We improve communication with your participants
- We plan and carry out the entire invitation process
- Support with Address Selection & Campaigns
- Support before, during, and after the event
- Custom solution for participant management
- Custom Landing Pages, Appointment Booking & eTickets
- Convenient payment processing directly in the system
- Real-time overview of participants & registrations
Campaign Management
Targeted communication across all channels with clear management
- We help with the selection of the right target groups and channels
- We provide advice on cross-channel communication
- We optimize timing and frequency for your campaigns
- We specifically reach out to your customers across all channels
- We manage the shipping and the follow-up action
- Evaluation & Continuous Optimization
- Multichannel solution: Email, SMS, Postal (Print), Landing Page, Phone, Chat
- Central control and evaluation of all campaigns
Telephony Services
Personal communication via inbound and outbound telephony
- We help improve your inbound and outbound processes
- We develop strategies for efficient customer service & sales
- We structure your lead management and follow-up actions
Inbound (1st & 2nd Level):
- Processing of inquiries, complaints & warranty cases
- Operation of hotlines, chats & information services
- Customer service
Outbound:
- Acquisition of B2C & B2B Customers
- Customer Retention & Loyalty
- Direct sales, cross-/upselling & follow-up campaigns
- Platform for Inbound & Outbound Processes
- Integrated Lead Management & Qualification
- Call & Contact Logging
- Real-time Reporting & Performance Dashboards