Solutions for the automotive trade
pdc Marketing + Information Technology AG supports the SHVK as a competent partner with innovative ideas, solutions, and services related to the automotive trade. Our many years of industry experience enable us to support the automotive trade.
pdc has been working for various automotive dealership businesses for years, such as Franz AG, RRG, Kenny’s Auto-Center AG, Hedin Automotive, various AMAG, BMW, and Honda dealerships, as well as for the members and businesses of the SHVK association. As a marketing service provider, pdc offers various services (see below) tailored to specific needs and customized.
On this page, we have compiled our solutions for you in a compact manner – everything related to dealer services that simplify processes, improve customer communication, and make your everyday life easier.
Whether it's clever marketing solutions, efficient customer communication, telephony, or digitized processes, take your time to read through and feel free to reach out to us directly with any questions.
We look forward to the personal exchange with you!
Customer Management
Establishment and maintenance of long-term customer relationships
- We help you retain loyal customers
- We develop strategies to win back lost customers
- We analyze your customer data
- We plan campaigns across various channels
- We create customer loyalty programs
- We manage campaigns across all channels
- We specifically target inactive customers
- Communication through multiple channels: print, email, phone, SMS
- Personal address for every customer
- Automated processes
Lead Management
Acquisition and Qualification of Prospects
- We help you build your lead management process
- We optimize the quality of your leads and their conversion
- We automate the assignment and tracking of leads
- We capture leads through social media, landing pages, and events
- We check the data quality and clean up duplicates
- Follow-up & Qualification of Leads
- We automate lead assignment based on criteria such as ZIP code or interest
- Central platform for lead management
- Automated Lead Prioritization
- Real-time examination of the entire lead cycle
Data Management
Central and clean data foundation for all systems.
- We analyze your data quality and data flows
- We help develop concepts for cleaning up your data
- We optimize your data processes across all systems
- We correct your data automatically and manually
- We check and clean up duplicates
- We manage changes and mutations
- We harmonize data from various sources
- We connect your systems through interfaces
- All data changes are traceable and documented
- We offer a central solution for clean and up-to-date data
Event Management
Planning, execution, and evaluation of events
- We assist with the planning of event invitations and participant management in the automotive sector
- We develop suitable formats for your target audiences
- We improve communication with your participants
- We plan and carry out the entire invitation process
- Support with Address Selection & Campaigns
- Support before, during, and after the event
- Custom solution for participant management
- Custom Landing Pages, Appointment Booking & eTickets
- Convenient payment processing directly in the system
- Real-time overview of participants & registrations
Campaign Management
Targeted communication across all channels with clear management
- We help with the selection of the right target groups and channels
- We provide advice on cross-channel communication
- We optimize timing and frequency for your campaigns
- We specifically reach out to your customers across all channels
- We manage the shipping and the follow-up action
- Evaluation & Continuous Optimization
- Multichannel solution: Email, SMS, Postal (Print), Landing Page, Phone, Chat
- Central control and evaluation of all campaigns
Telephony Services
Personal communication via inbound and outbound telephony
- We help improve your inbound and outbound processes
- We develop strategies for efficient customer service & sales
- We structure your lead management and follow-up actions
Inbound (1st & 2nd Level):
- Processing of inquiries, complaints & warranty cases
- Operation of hotlines, chats & information services
- Customer service
Outbound:
- Acquisition of B2C & B2B Customers
- Customer Retention & Loyalty
- Direct sales, cross-/upselling & follow-up campaigns
- Platform for Inbound & Outbound Processes
- Integrated Lead Management & Qualification
- Call & Contact Logging
- Real-time Reporting & Performance Dashboards